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HOW TO HIRE A KILLER CONTENT MARKETER

A content marketer is the bridge that connects your company or brand to your target audience. That being said, your entire marketing strategy rests largely on effective content marketing strategy.

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Table of Contents

CHAPTER 1

What is a Content Marketer?

CHAPTER 2

Why is a Content Marketer Important?

CHAPTER 3

Important Skills and Traits of a Content Marketer

CHAPTER 4

Where to Hire Content Marketers?

CHAPTER 5

Hiring Considerations

CHAPTER 6

C9 Staff Content Marketers

What is a Content Marketer?

A content marketer is someone who lays down the strategy on how a company engages their target demographic outside of buying their product or service. While the ultimate purpose of content marketing is still to sell, its immediate and obvious goal is to keep the target audience engaged, interested, and aware of the company or the brand.

Content marketing uses the following media on order to operate:

  • Blog articles or posts
  • Social media posts
  • Emails
  • Gated content
  • Video

A content marketer aims to provide added value to the target audience by imparting knowledge. This can be in the form of industry news, new product developments, unique insights, new product features, industry developments, problem solutions and such other information that the target audience may deem important and/or interesting.

A key element in a content marketer’s job is the use of various creative tools in order to come up with content that is effective in terms of engagement. These creative tools include but are not limited to:

  • Humor
  • Human interest
  • Controversy
  • Curiosity
  • Intelligent interaction

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Why is Content Marketing Important?

Without an effective content marketing strategy, a company will have to deal with a cold audience every time they need to sell something.

Effective content marketing keeps your target audience engaged, interested, and aware of your brand. Whether it’s through a monthly newsletter that shares the latest trends in your specific market, a YouTube channel that features product demos, tutorials, or problem solving tips, a blog that showcases unique insights about your specific industry, or a quiz or poll posted on Facebook or other social media platforms, content marketers ensure that when it’s time to sell, you’ll be dealing with a warm and prepped audience.

Content marketing is also an effective way to provide added value to your products or services. Nowadays, customers have become more discerning when it comes to the companies they interact with and buy from. It’s not enough that you provide excellent point of sale experience. People are now looking for a reassuring experience both pre and post sales. And an excellent way of cultivating this is by providing useful content.

It is also through content marketing that a company’s or brand’s values are effectively conveyed to the customers. Gone are the days of blind brand loyalty. Currently, customers are willing to switch brands as often as possible if it meant supporting companies that also support causes they believe in.

Important Skills and Traits of a Content Marketer

In order to be effective, a content marketer needs to possess the following skills and traits:

Strategic and analytical skills – a good content marketer needs to be able to look at their target demographic, analyze available data pertinent to their buying behavior, and determine what kind of content they’d like to consume as well as the medium to use to deliver said content effectively. This takes specialized strategic and analytical skills.

Effective research skills – a content marketer has to dig for all available data pertinent to their target audience’s buying behavior. He also needs to analyze the data and come up with a strategy based on it.

Critical thinking – a significant portion of a content marketer’s job is data analysis, strategic planning, and problem solving. 

Ability to adapt quickly – the marketing landscape is ever-changing and dynamic. A good content marketer has to be able to read the terrain and adapt a strategy that is responsive and effective.

Being receptive to new things – a content marketer has to be open to the possibility of learning and adapting new strategy and new approaches in the use of different content and different media.

Where To Find Content Marketers

Like most digital marketing staff positions, one can easily find content marketers online. It’s only a matter of vetting them as far as experience and capability are concerned.

The first thing you need to decide when deciding to hire a content marketer is whether you want to hire a local or a remote one.

The advantages of hiring locally include:

  • Ease of access and the ability to work with you personally – it’s always easier to work with someone face to face.

  • Less cultural and social adjustment needed you’re most probably living in the same city as your content marketer so you’re in the same time zone, speak the same language and share the same culture. This makes work so much smoother.

  • Better team-building opportunities being in the same place physically creates plenty of opportunity to train, collaborate, build rapport, and get feedback. 

On the other hand, hiring local talent can have the following disadvantages:

  • Specific skill sets can be harder to find if you’re limited to a particular geographical area, finding a rockstar will be challenging. 

  • Overhead expenses if you hire locally, you’ll be obligated to keep an office which means you have to pay rent, pay for supplies, pay for electricity and other utilities. If you already have an office, you’ll have to provide your new hire with a work space which translates to the same thing – increased overhead.

If you decide to hire a remote worker, you need to decide if you’re hiring a project-based content marketer or a full-time one. In any case,

here are the advantages of hiring remotely

  • Access to a global pool of talents you’re not limited to who’s available in your city and what they know. Hiring remotely gives you access to talented content marketers from different countries who may even charge relatively smaller fees than local recruits. This is true to both project-based freelancers and full-timers.

  • Little to no overhead most remote workers work from home so you don’t need to worry about providing them with work spaces. This is especially true for project-based freelancers. However, for full-time remote workers, you may be required to subsidize their internet connection, computer equipment etc. But these costs are still far less compared to local overhead expenses. 

  • Less contractual obligation you can hire content marketers on a per-project basis. If you like their work, continue to give them projects to work on. If you don’t, just don’t give them any more tasks to perform and that’s that.

On the other hand,

here are the disadvantages of hiring remote workers:

  • Trial and error you can’t really gauge the level of expertise, experience and even work ethic of the remote worker until you take a leap of faith and hire them. The good news is, if you don’t like their performance on the first project, you can just part ways right then and there.

  • Time constraints if you hire a remote content marketer, particularly a freelancer, you need to understand right off the bat that you’re probably sharing him with several other clients (some paying more than you). That means your project is at the mercy of the freelancer’s workload. This may not be the case, though, with full-time remote employees.

That being said, here are a few places where you can find content marketers online. Note that in some of these websites, you’ll have the option to hire either locally or remotely. It’s all up to you, your needs and your budget:

Upwork (local and remote) – geared more towards the US market. You can post a Content Marketer job, and available contractors can start lining up to apply. All you’d need to do is choose the best candidate. This is a good place to look for either part-timers or full-time content marketers.

Fiverr (remote and local) – contractors already post their services and their fees upfront. However, there’s still room for negotiation once you’ve touched base with a contractor. This is your best choice for one-off projects.

People Per Hour (remote and local) – geared more towards the European market. Just like Upwork, you post a job and contractors will apply. You can choose the best candidate and go from there. This is also a good place to look for either part-timers or full-time content marketers.

C9 Staff (remote) – specializes in providing remote staffing services from a global pool of talents, including content marketing services from the Philippines and other countries. It is considered a concierge service where you don’t simply hire a content marketer (or any other kind of remote worker for that matter), you hire a content marketer with an entire management service behind him to keep him accountable and always on his toes. This is ideal for people looking to hire the best and expecting to get the best while keeping costs relatively competitive.

Hiring Considerations

When looking to hire a content marketer, whether it be local or remote, there are a few important considerations you have to keep in mind.

Do you already have a working content creation department that you want to improve? Or is this your first venture into content marketing? Do you plan to integrate a content marketer into an existing team? Or do you intend to build a team around your content marketer?

Is it going to be a one-off project or do you have a series of projects in your pipeline?

Next, what level of experience or proficiency would you like your content marketer to have? Would you be okay with a mid-level one or are you looking for a senior level one?

Finally, how much do you have to spend? Do you have just enough for a one-off deal? Is your pocket deep enough for a part-time or even a full-time recruit? Are you ready to spend good money on a senior-level content marketer salary or is your budget pointing towards a mid-level one?

Why C9 Staff Content Marketers Rock

Here at C9 Staff, we have content marketers in all levels of proficiency. Whether you need a mid-level one (with 1-3 years experience) or a senior level one (with 4 years experience or more), we have a content marketer that fits your needs. In fact, we provide the best content marketing service in the Philippines.