The most effective way to create value for your brand is by providing your audience with good content. Whether it’s in the form of an article, an infographic, a video, or a podcast, useful content that can easily be consumed by your audience is a bulletproof way to strengthen your brand and create a viral following. But how does one create winning content on the web? Is there a secret to creating content that goes viral? What’s the formula for creating content that people love and value? In this interview segment of Innovators, Michael Brenner takes us on a journey into the ultimate content formula.

Podcast length is approximately 17 minutes. Listen below:

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