When you open yourself to the reality that you and your organization can only be truly exceptional with a few things but not everything, you are freeing yourself from the bondage of having to perform well in an area you’re not really good in. This can be bad for your business in the long run. So you need to know what your core competencies are and you need to strengthen that. But for the areas of your business that you’re not so good at, have someone do it for you. Someone who’s actually good at it. That way, all of the aspects of your operation are being manned by people who are good at what they do. This is the philosophy behind Hawke Media’s tagline, “Your Outsourced CMO”. And to understand this deeper, I have invited their CEO, Erik Huberman to a special episode of Innovators Podcast.

Podcast length is approximately 35 minutes. Listen below.

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