Did you know LinkedIn experienced an increase of 177% for remote marketing jobs in 2021, including social media managers. This article discusses why outsourcing your social media marketing is beneficial for your company.
What is Social Media Marketing?
The reach of social media cannot be over-emphasized.
Social media sites such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest can be utilized in different ways to manage a company profile.
Around 4.66 billion people currently use the internet. Of those, 99% access it through their mobile phones and spend an average of almost 2.5 hours per day online. Facebook has, by far, the biggest reach, with YouTube and WhatsApp in second and third place, respectively. This is why any business growth strategy should include this marketing channel.
Social media marketing comprises more than social media management. It includes analytical, communication, and marketing skills, as well as the ability to adapt to emerging situations on the fly. In addition, this role does not necessarily have to be office-based. You can hire a remote social media marketing specialist and your strategy can still remain solid and effective.
Why Outsource Social Media Marketing?
Why would you want to outsource your social media marketing when you could employ staff to fulfill the function?
Local companies might prefer to hire locally — someone with similar cultural and social norms who speaks the same language. However, the disadvantage of this would be a limited pool of talent to choose from. It also means a higher overhead cost as you would need to pay for locally-mandated benefits on top of wages.
If you decide to outsource your social media, you open yourself up to a global pool of skilled professionals who will be the best fit as your social media marketer. Even if you have to shoulder certain operating costs — like a fast, stable internet connection and the associated hardware and software — these would still be less than paying for a full-time local employee in the United States.
Decisions will have to be made whether to hire on a per-project, contractual basis or take on a full-time worker. Such a person will have to be trained on the employer’s particular requirements. If the work is not satisfactory, your outsourcing service provider can easily replace the talent with no obligations.
Benefits of Outsourcing Social Media Marketing
A dedicated outsourced social media marketer would ensure that the company would be represented on social media platforms where appropriate, with the primary goal of increasing leads and driving sales.
Time is of the essence in social media, and you will want to have somebody dedicated to keeping up with ever-changing audience demands without taking your local team’s time away from on-the-ground issues that matter.
In addition, when you outsource your social media marketing, you open your business up to a wider talent pool of experts whom you won’t need to train or supervise as much. Seeking someone to fill this role locally could take time, as there will likely be only a handful (if any, at all) who are highly-skilled in social media marketing. And, chances are, local experts will cost you more.
Outsourcing to a marketing agency for your social media marketing needs also gives you access to the company’s suite of tech tools to ensure that your campaigns are a success. There’s no need to acquire these software and apps one by one.
Overall, the main point of outsourcing is gaining access to expert talent and having more freedom and flexibility to use your local resources where needed and in a cost-efficient manner.
Tips on Outsourcing Social Media Marketing
Social media marketing can be a minefield if not handled with care. Here are some things to consider when you decide to outsource this function.
- Social media has its own etiquette. Failing to adhere to accepted norms has cost many companies their reputation and sales. From an employee who posts an inappropriate personal comment on Facebook to a badly-designed media campaign, an outsourced social media marketer should be able to handle any fallout with minimal consequences.
- Cost is an important factor when considering whether or not to outsource social media marketing. Depending on the location, it would be prudent to calculate the payroll cost to determine whether it would be truly cost-effective to outsource this role.
- Hiring outsourced professional foreign workers on your team who know the strengths of social media marketing is beneficial. This is because they will be removed from immediate self-interest and are better positioned to create a campaign that targets the correct audience in specific areas, such as advertising, sales, and high visibility.
Streamline Your Social Media Marketing Processes with C9 Staff
C9 Staff has a pool of talented individuals who can cater to the social media marketing needs of SMEs and large corporations with equal dedication.
When considering how much it will cost to outsource social media marketing, C9 Staff can help find the perfect candidate who can deliver what the role needs at a fraction of the cost of hiring a U.S. worker. In fact, the company has helped save clients up to 70% off their payroll expenses while ensuring consistently high work quality.
If you are considering outsourcing your social media marketing functions or any other role within your company, contact C9 Staff today to schedule a free consultation.