With massive amounts of information being force-fed into our consciousness by media and the internet, how can we make sense of all this information to decipher which is relevant and which is not? And if you’re a marketer, how can you create relevant content that can cut through the noise and reach your target audience? How does one create relevant content online that delivers the intended message? How do you pierce the endless masses of content on the internet, differentiate your value, and make an impact with real human beings? In this interview segment of Innovators, entrepreneur Jay Baer shares with us priceless nuggets of wisdom on business, content marketing, and life.

Podcast length is approximately 18 minutes. Click on the photo below to listen:

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