Job outsourcing helps US companies scale their operations by hiring skilled and remote foreign workers at a fraction of the domestic cost. When it comes to search engine optimization (SEO) outsourcing, India is one of the best-preferred providers for many reasons, including advanced skills and cost savings.
In fact, the 2019 Kearney Global Services Location Index lists India at the top for outsourcing attractiveness. The same report projects that by 2022, more than 40% of the Indian workforce will have become more valuable assets in the development process through upskilling. In addition, the majority of the SEO outsourcing companies in India are partnered with at least three US-based clients.
If you are looking to build an entire SEO team based in India, this is the right time to do it. While there certainly are pros and cons to outsourcing a whole SEO department, the advantages far outweigh the challenges in the long term. This article discusses the key positions that make up a solid SEO team, how a company can benefit from offshoring, and the wins and potential drawbacks of doing so.
SEO Team Structure: Who Should Be On My SEO Team?
The best SEO outsourcing companies in India are so because they have solid SEO team structures that work closely with their US counterparts to get projects through. There are plenty of highly skilled talents in the country whose asking prices are aligned with your limited budget. If you are preparing to outsource SEO, note these key positions so you know what to look for when outsourcing SEO to India.
The core SEO team typically consists of a web developer, a content writer, a content strategist, an SEO strategist, and, optionally, an editor. Here’s what each of them does.
Content Writer – The SEO content writer is responsible for producing SEO-optimized copy on the website. This person should have a working knowledge of keyword search, backlinks, rank analysis, and content strategy.
Content Strategist – The content strategist’s core function is to develop a strategy for the team to meet the customer’s needs and objectives. This person’s task is to create and monitor content pipelines, conduct reviews and audits, track distribution, and analyze data, among many others.
SEO Strategist – The SEO analyst’s role is to identify gaps in the content, find ways to optimize pages, and identify marketing and traffic-building opportunities.
Editor – You might want to add an editor on board just to ensure that your content writer doesn’t spend too much time editing and stays on track with deliverables and deadlines. An editor also serves as a fresh pair of eyes to ensure quality and adherence to SEO best practices.
Benefits of Outsourcing Your SEO Team
Businesses prefer outsourcing to reduce operating expenses and have a sense of shared risk with the partner company. Thanks to globalization and technology, these are very much attainable. By passing on certain tasks and processes, owners and managers can allocate more time and resources to handle actual growth strategies for their companies.
The most obvious benefit of hiring a foreign worker is the cost. In the US, the average cost of having a core SEO team could be around $300,000 per year (based on average salaries reported on Payscale). This drops significantly by as much as 80% if you brought your operations over to India (or another English-speaking country in the Asia-Pacific).
Nice to know: You can compare salaries across different job types and locations using this nifty tool.
Some other points to note when considering India as your outsourcing destination:
- While the cost of labor is lower, the quality of work is actually very high. India has one of the largest numbers of ISO-certified firms globally.
- Over 129 million Indians speak English, boasting of having the second-highest number of English speakers in the world (after the US)
- According to the National Outsourcing Association (NOA), the second main reason (next to cost) why international firms choose India is the speed and quality of work.
- Around 3 million highly educated and skilled individuals graduate from the university and join the workforce each year, so there’s always a strong talent pool.
- The Indian government invests heavily in communications technology and infrastructure, enabling citizens to keep up with the global market demands.
Challenges of Outsourcing to India
The biggest concerns about outsourcing to India (or any other country outside the US) are the time difference and the absence of face-to-face interactions.
It could take a full day to get a response on a request or order, and this can result in longer turnaround times for completed projects. If you decide on investing in an SEO team based in India, you have to take note of the timezone issue or devise a schedule workaround with your remote team so that everybody gets to meet at certain times that are feasible for either party.
The absence of face-to-face interactions can also put off some companies who prefer to talk about strategies in person. However, given the increasingly virtual nature of conducting business, talking over video calls and the phone shouldn’t be a problem.
Finally, you might hesitate to delegate certain client-facing tasks to team members who are non-native English speakers. However, given the high level of English fluency in many locals, finding the right candidate to fill this role shouldn’t be much of a problem.
A Practical and Cost-Efficient Solution to SEO Outsourcing
You can skip the stress of hiring your core SEO team in another country by partnering with outsourcing agencies that provide end-to-end solutions. C9 Staff bridges the gap between companies that want to gain a competitive advantage globally and highly skilled talents to provide top-caliber work. We take care of end-to-end management and productivity tracking, staff background checks, skill and infrastructure verification, and the other nitty-gritties, so you don’t have to. If you are planning to set up an SEO team in India soon, contact us for a free consultation.